Design Research, UX/UI

Pluk needs a brand identity and an e-commerce website for the product, which is currently funded on Kickstarter and is being sold through a parent company. We created a site that advertises Pluk, the product, and makes a name for the brand. We created this site to be easy to navigate so the consumer can learn about and order the product hassle free through a desktop and mobile compatible site.

Taylor Confer: Research, SPRINT, Logo, Web/Mobile UX, Web/Mobile UI
Brianna McBee: Research, SPRINT, Logo, Web/Mobile UX, Packaging

Personas and Audience


Paper Prototype

First Designs and User Testing

Design Guidelines

Final Designs Web

Web Interactions

Final Designs Mobile