Branding, Art Direction

Santa Fe Optical is Austin’s first optical boutique serving the community since 1982. With three locations, expert stylists specialize in matching each unique personality with a pair of glasses from a wide variety of designer brands.
The consumers include professionals, creatives, and glasses connoisseurs shopping for not only an accessory, but an extension of themselves.

Taylor Confer: Concept, Research, Identity, Website, Social Media, Ephemera
Chelsea Weschler: Concept, Research, Identity, Logo, Website, Advertising
Brianna McBee: Concept, Research, Identity, Photography, Advertising, Storefront, Ephemera
Roy Resendez: Concept, Research, Identity, Social Media

Brand Guidelines


The company defined a need to showcase the different collections they stock at different locations. We created a filter that hi-lights which collections are are available at the selected store. 

Social Media

Store Front Redesign