Branding, Art Direction
Santa Fe Optical is Austin’s first optical boutique serving the community since 1982. With three locations, expert stylists specialize in matching each unique personality with a pair of glasses from a wide variety of designer brands.
The consumers include professionals, creatives, and glasses connoisseurs shopping for not only an accessory, but an extension of themselves.
The company defined a need to showcase the different collections they stock at different locations. We created a filter that hi-lights which collections are are available at the selected store.