Branding, Art Direction

Sojos is a rebrand for a pioneered freeze-dried dog food compnay for pet parents who want all of the nutrients and benefits of feeding raw without the hassle and long prep times of fresh meat and vegetables. The logo and identity were inspired by the farm fresh aspect of the food and the stability and longevity of the brand.

Taylor Confer: Concept, Research, Identity, Website, Quiz Design, Subscription Card
Chelsea Weschler: Concept, Research, Identity, Logos, Social Media
Megan Myles: Concept, Research, Identity, Packaging, Quiz Content
Sara Storch: Concept, Research, Identity, Icons

Brand Guidelines



Interactive Quiz

Social Media